Built Different.
Backed by Greatness.

At Tequila Providencia, excellence isn’t an aspiration — it’s a standard. Our founders, Rodd Rafieha and Mookie Betts, bring together legacy, passion, and precision to create a tequila that doesn’t just raise the bar — it redefines it.

“I don’t do things halfway — on the field or off it. If my name is on it, you better believe it’s going to be premium, pure, and built to last.”
Mookie
“Tequila has always been part of our culture — but we wanted to make one that felt like ours. Something clean, craft, and rooted in purpose.”
Rodd

Two Worlds. One Vision.

Rodd Rafieha
CO-FOUNDER
Brand builder. Product perfectionist.
  • Decades in luxury product development
  • Grew multiple consumer brands from idea to nationwide shelf
  • Visionary behind the Providencia flavor, packaging, and positioning
  • Deep ties to Jalisco and legacy producers
Mookie Betts
CO-FOUNDER
MLB Superstar. Tastemaker. Storyteller.
  • World Series Champion and cultural icon
  • Passionate advocate for clean living and quality craftsmanship
  • Not just the face — an active force behind the brand’s ethos and aesthetic
  • Brings the same discipline and dedication from the field into every aspect of the bottle

What Makes Us Different

Additive-Free
No artificial flavors. No shortcuts. Just pure tequila.
Sustainably Crafted
Our process honors the land and the labor.
Built by Believers
We didn’t buy into a brand. We built our own.
From Jalisco with Love
Hand-harvested and slow-cooked in the heart of Mexico.

What This Brand Means to Us